Real Estate Content and Article (home improvement loans) Marketing

September 30th, 2008 admin Posted in realestate |

By Matt Coy

Article marketing is an in expensive way of driving traffic to your real estate website. Most people who use the internet are looking for information. So if you provide information that is worth while, they will click on the link to your website to see if you have more information available.

What are the benefits of article marketing, especially for real estate agents? There are several benefits, such as:

* Articles can drive traffic to your website each time someone clicks on the link in the author’s box.

* Generating traffic can be completely free if you write your own articles. Even if you hire someone to write the articles for you or buy articles with private label rights, it is still inexpensive. Original articles can cost anywhere from $5 to $25 each, and prewritten PLR (Private Label Rights) articles can be just a few dollars each. Membership sites focused on prewritten PLR articles for real estate, like Agent Success Club, can make them even more affordable.

* You will get free incoming links to your website if you submit your articles to article directories. All of the directories allow you to put your website URL in the author’s box. If people like your article they may decide to visit your website to see what else you have to offer.

* Since internet marketing is all about building trust with your customer, writing articles will set you up as an expert in your area which, in turn, will increase your creditability with people who read your articles. The end result will be increased conversions of website visitors to clients.

Submitting your articles to an article directory means that other people can use your articles on their sites. If they do, you get free incoming links to your website. Some of the giant article directories are EzineArticles and ArticleCity.

The way it works is you write your article (or modify your prewritten PLR article), making sure you include your name and a link to your web site (even your photo if you want), and submit it to the e-zine of your choosing (or use a service like Article Marketer to submit your articles to lots of sites at the same time). Then publishers (web site owners) who are looking for free content to use in their newsletters, on their websites and blogs go to the e-zine article directories. If they choose your article, they will put it on their website giving you full credit by including your byline as a requirement for its use.

The advantage of having all of those one-way incoming links from all of the articles you’ve written is that your website will get a much higher ranking in the search engines. If you make certain that you include your local information in the web page meta tags, you may even get the number one spot for local searches. There are meta tags for “city”, “state” and “zip code”. You need to include this information on every page on your website. Why?

Let’s say you live in Nashville, Tennessee. An individual in Pennsylvania who is being transferred to Nashville goes to Google and types in “real estate agent +Nashville +tn”. If you included your local information and have been doing article marketing, your site could be listed on the first page of the search results. I’m sure you can see how this will be an advantage for you. It works for local customers as well as out-of-towners.

Matt Coy is the Founder/President of InFront Tools, and the developer of Agent Success Club, an innovative new membership site for real estate professionals. Visit AgentSuccessClub.com to see how our customized marketing & property CDs, personalized calculators, private label articles, newsletter maker, and other tools can revolutionize your online marketing.

What to Look for in a Midway Realtor
By Art Gib

When you try to sell your Midway real estate, you are probably going to use a realtor. There are certain things you want out of the relationship with your realtor. You want to make sure that your realtor is qualified. If a realtor does not know what he is doing, your house might stay on the market for a long time.

Personable

When you are looking for a realtor, you want to make sure they are personable. If they are not outgoing, they are going to have a difficult time selling your Midway real estate. Realtor’s are a lot like salespeople, if they are not well liked, they are not going to be able to get the sale. They need to have the personality necessary to sell real estate.

Make Sure the Realtor is Accessible

You need to make sure your realtor will check in with you and let you know what is going on with your real estate. You want to get a realtor that will keep you updated so you know you have not been forgotten about.

Let your realtor know you want to know about all decisions regarding the advertisement and viewing of your home. That will allow you to be a part of the process instead of just finding out things after the fact.

A Proven Track Record

If you are going to sell your home, you also need to find a realtor that has a proven track record. Find a realtor that has been in the business for awhile and has sold quite a few homes. You want a realtor that has proven he can take Midway real estate and find a buyer. Without that, your property might end up sitting on the market.

Find Out about the Commitment

You also need to know how much time your realtor plans on focusing on your home. While a busy realtor is good because it shows they are in demand, you do not want one that is so busy they cannot take care of you. Make sure your Realtor can give you a commitment that they will spend adequate time on your home.

A realtor is incredibly important when selling your home, and you want to make sure you get the right one. Take your time and talk to several different reactors before you make your decision. That way, you will find the one that will work the best with you so you can reach the common goal of selling your Midway real estate.

Art Gib is a freelance writer for PayneSmootGroup.com (http://www.paynesmootgroup.com), a website featuring Midway Real Estate.

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